CONTEXTO
GO4 Turismo é uma agência de viagens brasileira especializada em viagens nacionais e internacionais que já atua no mercado desde 2019. O propósito da marca é garantir experiências inesquecíveis aos clientes, oferecendo um serviço de alto nível de qualidade e segurança. A empresa decidiu renovar sua identidade visual porque percebeu uma mudança no setor. O logotipo anterior foi criado há muitos anos e, embora tenha sido eficaz na época, ele não representava a empresa e seu propósito. No momento, a GO4 Turismo buscava uma identidade visual mais moderna, atraente, profissional e que posicionasse a empresa como líder no setor. O desafio foi criar um logotipo que fosse instantaneamente reconhecível, sem abandonar completamente suas raízes.
EN-US
GO4 Turismo is a Brazilian travel agency specializing in national and international trips that has been operating in the market since 2019. The brand's purpose is to ensure unforgettable experiences for customers by offering a high level of quality and safety. The company decided to refresh its logo and color palette because they noticed a visible upgrade in the industry. The previous logo was created many years ago, and although it was effective at the time, it no longer represented the company and its purpose. Currently, GO4 Turismo was seeking a more modern, attractive, and professional visual identity that would position the company as a leader in the industry. The challenge was to create a logo that would be instantly recognizable without completely abandoning its roots.
GO4 Turismo is a Brazilian travel agency specializing in national and international trips that has been operating in the market since 2019. The brand's purpose is to ensure unforgettable experiences for customers by offering a high level of quality and safety. The company decided to refresh its logo and color palette because they noticed a visible upgrade in the industry. The previous logo was created many years ago, and although it was effective at the time, it no longer represented the company and its purpose. Currently, GO4 Turismo was seeking a more modern, attractive, and professional visual identity that would position the company as a leader in the industry. The challenge was to create a logo that would be instantly recognizable without completely abandoning its roots.
ANTIGA IDENTIDADE VISUAL
PREFERÊNCIAS DO CLIENTE
✅ Modernity Modernidade
❌ Radical change Mudança radical
✅ Modernity Modernidade
❌ Radical change Mudança radical
NOVA MARCA New brand
Thank you!
Let's have a coffee ☕️
Let's have a coffee ☕️
Thank you!
